Blizzard: F2P not the best model for WOW

A free-to-play business model isn’t right for gargantuan MMO World of Warcraft right now, Blizzard has said.

So confident is Blizzard in the value offered by the £9-a-month subscription fee that boss Mike Morhaime has described it as “unmatched”.

Games that have switched to free-to-play recently include Age of Conan, Star Trek Online, Lord of the Rings Online and DC Universe Online.

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  • Originally dated as:
  • 27 Oct 2011 08:00:00 +0100