EA wants its peers to be Apple, Google, Facebook, not Take-Two, Activision and Ubisoft

EA wants its peers to be Apple, Google and Facebook, not publishing rivals Take-Two, Activision and Ubisoft.

The Battlefield and FIFA maker is transitioning into a games as a service business, and as a result sees itself moving away from traditional publishing towards a digital direct to consumer model – with customer service the focal point.

“We think of ourselves less as a peer to our good friends at Take-Two, Activision and Ubisoft and more as a peer, quite frankly, to the service companies like Facebook, Google, Apple and Amazon,” EA COO Peter Moore told Eurogamer.

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  • This Post originally appeared on:
  • Eurogamer.net
  • Bad puns and video games since 1999.
  • Originally dated as:
  • 25 Oct 2012 11:53:00 +0100